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'Where Do Your Ideas Come From?'

Close-up of a person writing in a journal with a pencil, surrounded by discarded ideas on a rustic wooden table
Not every idea will lead you to where you want it to go (Source: Shutterstock)

Readers often ask me this question. I never have a neat answer. Ideas rarely arrive politely. They slip in sideways, in a moment of quiet, in a flash of emotion, in the corner of a crowded room.


bolt of lightening over a calm sea at night
Ideas don't always arrive like lightening (Source: Shutterstock)

Most writers begin with something small: an observation, a question, a feeling that refuses to leave. It sounds obvious, yet it’s a mystery that many readers (and writers) wrestle with.


We imagine inspiration as a lightning strike: a perfect opening line, an unforgettable character or a plot that arrives fully formed. Sometimes it happens like that, but rarely. More often, ideas appear in fragments: a conversation overheard in a café, a song lyric overheard, an expression on a face glimpsed from a passing train or a memory that resurfaces in a moment of stillness.


Ideas rarely announce themselves. They whisper.


If there’s one force that consistently feeds creativity, it’s curiosity. Stories often begin with a simple question:


  • What if…?

  • Why did they take that choice?

  • What happened before this moment?

  • What would happen if the opposite were true?


Questions matter almopst as much as answers. A poet might find a poem in the way afternoon light fractures into colours through a cracked window. A novelist might discover an entire world by wondering why a stranger hesitated before opening a door. A short story might emerge from a single phrase overheard.


close-up of a match showing its blue and orange flame in detail
Developing powerful imagination can open up many ideas (iStock)

Writing rarely begins with certainty. It begins with observation

Many of the strongest ideas begin with something we feel before we fully understand it. And remember, great writing doesn’t instruct the reader how to feel, it opens a window in your reader's chest to let the feelings through. Joy, grief, regret, wonder, loneliness or hope.


Rather than purely chasing originality for originality's sake, writers can start by noticing what stirs them. The emotional essence behind a story is often more memorable than its starting premise. The quiet frustrations, fleeting joys and unanswered questions of everyday life are rich creative ground for the observant.


Writing Is About Making Connections

There’s a myth worth dispelling: great writing doesn’t always come from new ideas. Every generation retells stories about love, loss, ambition, family, belonging and change. As is attributed to Joseph Campbell:


“There are no new stories, only old ones retold,”


Many stories are ancient. What changes is the storyteller - you. Your writing becomes yours through the connections only you can make: the books you’ve read, the music you’ve heard, the art you've seen, the places you’ve walked, the people you’ve loved and the challenges you’ve faced. Even the conversations you remember long after everyone else has forgotten them. Creativity often emerges from weaving these threads together in a way only you can.


But Ideas Are Not Enough


A notebook full of ideas isn’t a novel. A striking image isn’t a poem. Ideas become stories through the slow, deliberate work of shaping them. Writing, rewriting, experimenting, failing and embracing the persistence to beginning again and again until completion.


The creative process is rarely linear. Your story may change direction halfway through. Your poem may take weeks or months to find its final line. An idea you thought was a novel may reveal itself to be better as a piece of flash fiction.


The important thing is persistence — following the idea wherever it leads.


desk full of multi-coloured Post-it notes each with a question mark
Interrogating questions can expose a myriad of ideas (Source: iStock)

Making Space for Creativity

In busy lives, it’s tempting to believe inspiration will arrive when we finally find more time. But ideas rarely wait for perfect conditions. What we can do is make space for them.

Walk without headphones. Keep a notebook close. Read widely, beyond your usual genres. Listen carefully, to conversations you’re part of and those you’re not. Observe closely, noticing both the micro and the macro. The habit of paying attention to details other might overlook is often more valuable than waiting for inspiration.


Looking Ahead

These questions, where ideas come from and how we develop them, are one of the themes I explore in my forthcoming book, From Idea to Impact: A Practical Guide to Writing, Publishing and Marketing Your First Book. In the chapter Finding Your Story, I look at how writers choose ideas worth the long haul and offer an exercise to help you discover yours.


The message is simple: ideas matter, observations matter, and commitment gives them lasting value. Creativity isn’t a gift reserved for a fortunate few. It’s a practice of curiosity, observation and persistence.


  • Your next poem may already be hiding in a moment you overlooked.

  • Your next short story might begin with a lyric heard in passing.

  • Your next novel could be waiting inside a question you haven’t fully explored.


red, blue and yellow balls of wool tangled
Sometimes your ideas will be tangled (Source: iStock)

The real mystery isn’t where ideas come from. It’s whether we’re paying enough attention to recognise them when they flash by.


Where have your best ideas come from? I’d love to hear your stories. Share them in the comments or email me at petemitchellauthor@gmail.com.


close-up of an old door with two locks, a brass door knob and peeling red paint
Imagine what could be hiding behind every locked door (Source: Facebbok)

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